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Whether your Green Industry Business is in:
Maintenance, Design Build, Installation, Construction, Tree Care,
Plantscapes or Lawn Care you can learn how to:

Be More Competitive

Grow Your Company

Find and Keep the Right People and Customers

Close More Sales

 
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Academy Training Library Access

From core business concepts, sales, marketing, HR and more!

 
 
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The Basics and Fundamentals of Estimating


Estimating focuses on having the proper man hours, the needed equipment and the materials needs to deliver the customers expectations and specifications. Download a sample estimate so you know how to get it right.

 
 

How to Sell Your Business for the Most $$$


We'll provide a road map for creating value in your business no matter if you are going to sell soon or many years from now. These strategies are crucial for creating the most value in your company so you can exit with the most green $$$.

 
 
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“I feel the Harvest Academy is God sent. The Harvest Academy has been instrumental in my continuous development of my 3 years in business. The information the academy provides is invaluable, it’s like having the East & West Coast Harvesters next to you leading & coaching. Many thanks to Ed, Bill, and supporting staff.“

- Anthony Jackson, Exquisite Lawn Care & Landscaping

 
 
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When you need information about a particular part of your company simply go the Harvest Academy, look it up and learn.

 
Business

It’s essential you organize your business correctly with the right type of corporation, accounting procedures, professionals, and organizational structure. In these lessons we will cover these and more including what measurements you should have in place, understanding profit and loss statements, contracts needed and more.

 
Sales

Nothing happens without a sale. Learn how to build the trust that leads to sales. The lessons include, understanding your present customer, learning how to target the customers you’re looking for, analyzing your competitors and numerous ways to create leads. Apply these lessons and you will increase your close rate and your profits.

 
Marketing

Marketing isn’t magic. In this course you will learn how to make your phone ring with the right customers, consistently throughout the year. To do this you need a marketing plan. Learn how to create a plan without hiring a marketing company or spending a fortune. Once your plan is in place, those in your market area will call you.

 
People

It's all about people! So you think you're in the landscape business but in reality you are in the people business doing landscaping. In these courses you will learn how to find, attract, keep and grow the RIGHT people for your organization. Having the RIGHT people will provide the foundation for success at your organization. Once you have the RIGHT people on board performing at the RIGHT levels success is just around the corner. Learn how to recruit, train and motivate your people to perform at the highest level and have a long successful career with your company. Remember, IT'S ALL ABOUT PEOPLE!

 
Operations

The operations of your company is the core to your success. In this bucket we’re going to do a deep dive into all the ways to deliver consistently, efficiently and safely to increase the profits of your company.

 
Culture

Every company has a culture, good or bad. A positive culture is essential to create employee loyalty and to have everyone totally engaged with their work. In these lessons you will learn how to foster and create this positive environment and how a positive culture will lead to happy employees that will result in happy customers and much higher profits.

 
Leadership

Great leaders have a vision that creates aspiration, inspiration and perspiration, it all starts and stops with the leader. Learn how effective leaders communicate, have clarity of expectations, hold people accountable and energize their team.

 
Customers

No customers, no business. Many say the customer is always right but do you have the right customers? In this bucket you’re going to learn how to find, attract, get on board and keep the right customers.

 

We've placed each course in one of the 8 Buckets to make it easy for you to find what you are looking for.
(All Courses come with Videos, A Guidebook, Training Exercises and Tools)

Business
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Gross Margins: Getting Gross


gross-margin(5 lessons - 15 minutes) Learn to master your Gross Margins by knowing and tracking your direct costs in order to make a fair profit. Determine: What is GM? Why is it important? How to make more!

Tools Included:

  • HAWs: Hourly Average Wage Calculation Sheet
  • Targeted Gross Margin Ranges: by size and revenue types
  • GROW Card: Gross Margin tracking tool
  • Mini Budget: by revenue stream and combined Gross Margin for the company

Expected Outcome:

  • Learn how to maximize your Gross Margins
  • Avoid the Gross Margin destroyers
  • Increase your gross margins by 3-5% in two seasons or less

Planning for Profit


profit(5 lessons - 50 minutes) Avoid those 72-hour weeks and save years of wasted time and “chart your course” with a plan.  This lesson will help you understand why you should plan, what the key elements are and exactly how to do it.

Tools Included:

  • Sample Strategic Planning Session Agenda
  • Sample Landscape Company Game Plan
  • Sample Plan for Growing and Operating through 2015
  • Client Check-up Questions
  • Employee Questionnaire
  • Customer Satisfaction Survey

Expected Outcomes:

  • Create a plan so you and all in your company will be on the same page and path.
  • Your plan will help increase profits and offer a more rewarding place to work.
  • Create a much more valuable company and much, much more.

Green Exit: Part 1


green-exit-1-150x150Gain insight on how to best position your company for a legacy transfer or acquisition. Learn how to best improve and preserve the value of your organization.

Expected Outcome:

  • Be best prepared to get the best value for all of your hard work!

Green Exit: Part 2


green-exit-1-150x150Review of the value drivers that increase your organization to reach its’ highest value. How to choose your advisors and how to build your exit plan.

Expected Outcome:

  • Have an exit plan in place.
 
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Sales
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The Price is Right


pricing(5 lessons - 38 minutes) Learn why pricing is a critical part of your customers decision process and vital to your business success. A thorough review of the pricing process to get to the right price.

Tools Included:

  • Targeted Gross Margin Ranges by Size of Job and by Departments
  • Formula to Mark Up Direct Costs to arrive at the desired Sales Price
  • Sample Unit Price Sheet
  • Establishing your HAWs
  • Sample Mini Budget

Expected Outcome:

  • Learn how to price right so you get the right jobs at the right price.  Right? Right!!

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The Power of Estimating

estimating(5 lessons - 16 minutes) You can’t price it right if your estimate is wrong. Learn the core of getting to the right price. Learn the power of the 3 most important pieces of an estimate.

Tools Included:

  • Field Sheet Estimate
  • Field Estimate
  • Field Hours Verification
  • Estimating Sq. Ft Method
  • Simple Estimate Form
  • Unit Pricing Sheet
  • Field Estimating Program for landscape maintenance

Expected Outcome:

  • Get better more consistent pricing with accurate estimates
  • Maximize your opportunities for new sales
  • Awarded more jobs that make the right margin
  • Achieve higher profits

Nothing Happens Without a Sale


landscape-sales(5 lessons - 34 minutes) Try building a business without sales! Learn how to build a sales campaign that will get the right customers under the right conditions.

Tools Included: 

  • Client Selection Criteria - When to say NO!
  • Client Selection Criteria – Questionnaire
  • Top 12 Sales Questions or Talking Points
  • The Sales Touches

Expected Outcome:

  • How to select the right customers and leave the rest for the competition. Learn and apply a step-by-step sales process that shows how to go from lead to sale.

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Writing Killer Proposals

sales (5 lessons – 33 minutes) Often your prospect will be judging you by your proposal. This lesson shows how to build a “Killer Proposal” that will help get the jobs you want.

Tools Included:

  • The 5 Parts of a Great Proposal - Powerpoint
  • Sample Proposal

Expected Outcome:

  • This lesson will help you to understand exactly how to build a “killer proposal” and as a result you will be able to close more of the sales you are after.
 
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Marketing
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Marketing Isn’t Magic


landscape-proposal (5 lessons – 17 minutes) This will take the mystery out of marketing and teach you how to effectively create a marketing plan and marketing calendar for your company.

Tools Included:

  • Client Selection Criteria
  • Competitor Profile
  • Focus Group Questions 

Expected Outcome:

  • Have more consistent sales, even in the slower times of the season and more of the sales you want that creates the greatest profits.
 
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People
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Human Resources 911: The Big 10 Part One


hr911(Lessons 1-5: 47minutes) Understand and minimize the potential impact of these Top 5 HR issues within your organization including employment laws and regulations.

Expected Outcome:

  • Have a specific action plan to prevent your business from being hurt by HR violations.

Human Resources 911: The Big 10 Part Two 


hr911(Lessons 6-10: 64 minutes) Understand and minimize the potential impact of these Top 5 HR issues within your organization including OSHA; fair labor standards and workers compensation.

Expected Outcome:

  • Have a specific action plan to prevent your business from being hurt by HR violations.
 
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Operations
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The Profit Puzzle: Practical Tips to Make More Profit - Part 1


profit-puzzleLearn how to make more profit through proper crew dispatch, routing, job sequencing and yard arrival.

Expected Outcome:

  • Improve your Gross Margin by 3-5 % within two seasons

The Profit Puzzle: Practical Tips to Make More Profit - Part 2


profit-puzzleReview several ways to make more profit with a number of ideas or pieces of the puzzle to help the operations run smoother and save time.

Expected Outcome:

  • Improve your Gross Margin by 3-5% within two seasons.
 
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Business Tools


HAWs: Hourly Average Wage Calculation Sheet
Targeted Gross Margin Ranges: by size and revenue types
GROW Card: Gross Margin tracking tool
Mini Budget: by revenue stream and combined GM
Sample Strategic Planning Session Agenda
Sample Landscape Company Game Plan
Sample Plan for Growing and Operating through 2015
Client Check-up Questions
Employee Questionnaire
Customer Satisfaction Survey

Marketing Tools

Client Selection Criteria
Competitor Profile
Focus Group Questions

 

Sales Tools


Field Sheet Estimate
Field Estimate
Field Hours Verification
Estimating Sq. Ft Method
Simple Estimate Form
Unit Pricing Sheet
Field Estimating Program for Maintenance
Targeted Gross Margin Ranges
Formula to Mark Up Direct Costs
Sample Unit Price Sheet
Establishing your HAWs
Sample Mini Budget
Client Selection Criteria - When to say NO!
Client Selection Criteria – Questionnaire
Top 12 Sales Questions or Talking Points
The Sales Touches
The 5 Parts of a Great Proposal
Sample Proposal

 
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